Blogging can be exciting, intriguing and a fun side hustle. However, many bloggers, once established, work full-time and turn it into their mainstream business. Blogging can also help businesses increase the traffic on their site and attract more customers. It is a great way to establish your authority in an industry, increase your online visibility, enhance brand awareness and support your business. 

But is blogging as simple as it sounds? Well, not every time. Many business blogs struggle to generate enough traffic, despite producing high-quality content. 

In this article, I am sharing 7 important blogging tips that will help you generate more traffic for your blogs. 

1. Find good Blog Topics 

The topics that you choose to create blog posts are very important. It would be best if you perform keyword research to find out what your audience is looking for. You must remember that your blog is not just about you or your business but about your audience. If you create content that your audience wants to read, people will come to your blog automatically. So start picking up trending topics for your blog. 

2. Showcase a Personality 

Your blog must have a personality and by personality, I mean a tone, a voice and a consistent writing style. Here are a few ways to make this happen:

• Write your blog just the way you talk. This is how you can make your blog posts conversational and not just a formal piece of writing. 
• You may add your personal experiences, stories or anecdotes to your blog to make it more interesting. 
• Be simple. Your blog is not rocket science. You do not have to solve the mystery of the world. Write short, simple sentences. 
• Add images, gifs, graphics or short videos to your blog that increase its value and make it appear more intriguing. 

3. Long-form Content 

The average blog post includes 1151 words. It has also been seen that long-form content generates eight times more page views, three times more social media shares, and nine times more leads than short-form content. Can you guess why? Well, long-form content allows you to research more about a topic or talk about it in depth. You can include more keywords in a long content and can answer all kinds of queries that might arise in readers’ minds.

However, one needs to be very careful while producing long-form content as it could turn out to be a boring piece of writing. Make sure you are including enough headings, subheadings, bullet points or lists in your content to make it more presentable and readable. 

4. Optimise Your Blog Posts 

Prepare your blog posts for the search engines as then only you will be able to reach your intended audience. Here are a few ways to optimise your blog posts for SEO:

• Do keyword research and plan your content accordingly
• Use an eye-catching, effective title for your blog post
• Create contextual relationships between your blog posts with internal linking 
• Use headings, subheadings, simple sentences, etc to make your blog easy to read
• Do not copy blog posts from someone else, you may talk about the same topic and yet maintain a uniqueness

5. Ask Them to Subscribe 

Encourage people to subscribe to your blog for the latest updates and make them come back. All you need to do is ask for their email address and then you can send them your blog newsletter and share your updates with them. You may include a pop-up box or add a form at the sidebar to make the subscription option more prominent. Do not just simply use a call to action and ask the readers to subscribe to your blog. One of the best blogging tips for lead generation is to offer valuable content that your target audience will find helpful. Offer them a free resource, or provide them with the many benefits they will get if they subscribe to your blog. 

6. Use social media 

Another good way of increasing the traffic on your blog is to use social media. Share your blog posts on social media or promote your content on social media platforms so that people can come to your website. Use eye-catching social media designs to promote your blog posts and attract new readers. For instance, you may use Pinterest or Instagram to post high-quality pictures related to your latest blog post. Instagram Reels are also a promising option to find more audience. Similarly, you can ask your blog readers to share your content on social media and increase your chances of getting more traffic on your blog. 

7. Make Sure Your Blog is Responsive 

Are your blog and/or blog posts suitable for mobile devices? Creating a responsive site is very important in today’s time and you never know whether a person is viewing your blog from their smartphones, tablets or desktops. This will ensure an unmatched user experience as your blog readers will be able to navigate or scroll through your website easily. As it will be easier for the users to access your website on all platforms, they would likely come back to your blog. Last but not least, responsive websites are an important ranking factor in Search Engine Optimization SEO. 

To Summarise 

Generating blog traffic requires strategy and planning. Start with finding good, trending blog topics. While creating your blog posts make sure to add your personality to them. Create long-form content to showcase your authority in the niche and optimise your blog posts for SEO. Use email marketing to bring your readers back again and social media to promote your content and find a new audience. Lastly, enhance the user experience by making sure that your blog is responsive. Elevate your marketing strategy by implementing strategies to grow web traffic, such as search engine optimization (SEO) and content marketing. These were my 7 important tips on how to generate more traffic for your blog. 

Author Bio

Emily James is an academic writer who provides essay help to high school and college students. She holds university degrees in English studies and Teacher Training. She has designed dissertation writing courses and provides dissertation help in the UK. She writes blogs on education, digital marketing, and learning methodologies.